Blind Audacity Blog
A monthly blog called Blind Audacity delivered on the first Sunday of the month about personal stories and milestones from a Window Treatment Installer. Here, I share tips, tricks, and plenty of personal stories from my 20+ years in the window treatment business. From tackling tricky installations to pulling off international projects (and even surviving hurricanes), this blog is where practical advice meets real-life experiences.
Whether you’re a pro in the field or just curious about the world of window coverings, there’s something here for everyone. Let’s dive in and make window treatments a little less daunting—and a lot more interesting!
Yours,
Roger Magalhāes
Learn more about me here
Shades In Place: The Highs, Lows, and What’s Next
Hope the holiday break was great and restful! If 2024 were a Brazilian soap opera, it would’ve swept every award for drama. Yet, like any resilient protagonist, we’ve weathered the challenges, adapted, and emerged stronger—still standing, still smiling, and still...
A Holiday Message From The Heart ❤️
As the holiday season wraps its cozy arms around us, I wanted to take a moment to share a little reflection on the whirlwind (literally) that was 2024. This year, two hurricanes decided to make my life their personal piñata, flooding our home, taking out power for...
Thanksgiving Lessons in Resilience
Hello and hope you had a great Thanksgiving! I am not sure about you, but I'm overwhelmed with gratitude for the incredible journey Ana and I experienced this year. First and foremost, I'm deeply thankful for the three remarkable women who ground me: my wife Ana, my...
Two Uninvited Guests: A Note from Your Window Treatment Family
Hello friend and hope all is well! What a wild ride it's been—literally! In the past few weeks, two uninvited "guests" decided to crash our party, making themselves at home with full hurricane-force gusto. Helene and her tag-along companion Milton stormed through...
A Little Sunshine and a Lot of Rain in Tampa
Hey dear friend! I hope this post finds you well! Normally, I'd be chatting with you from the comfort of my home in Tampa on the first Sunday of the month, but as life would have it, I'm currently camped out at Starbucks sending this newsletter. Why? Well, buckle up...
September Reflections and Birthday Gratitude
As I prepare to celebrate my 51st birthday this month, I’m using the long weekend to ponder half a century of opportunities that have steered me along this path. Each year, with its unique lessons and challenges, has shaped who I am today—and for that, I’m profoundly...
Boston Adventures and Window Treatments Wonders!
Olá amigos! I just got back from a quick but jam-packed trip up north to Boston, and let me tell you, it was a doozy!Our good friend and top-notch installer Kevin has been handling some tricky jobs up in Beantown, so I headed up there to lend a hand and make sure...
Our First International Project: Hello, Turks and Caicos!
Hello, my friend. It’s official: Shades In Place Inc. is now international! Can you believe it? After 18 amazing years of transforming homes and businesses and meeting wonderful people, things got even better. After taking the leap to sunny Florida last year, we’ve...
Sunny Adventures and Shady Delights: Boston Friends Visiting Tampa
Hey there, sunshine enthusiasts and shade seekers! We had an absolute blast this past week as we welcomed our dear friends from Boston to our sunny abode here in Tampa to celebrate Ana’s birthday and discuss the importance of window coverings in both locations.It was...
Shades of May: Window of Opportunities & Milestones
¡Feliz Cinco de Mayo! In the spirit of festivities, May brings a ton of fond memories to our family and serves as a reminder of the window of opportunities that have shaped my journey. But before I start mixing margaritas and tears, let me share some highlights with...