Podcast

No Strings Attached –
Untangling Conversations About Shady Topics

Welcome to No Strings Attached – Untangling Conversations About Shady Topics, the podcast where we pull back the curtain on the window covering industry!

Hosted by Roger Magalhaes, this show is a dynamic blend of expertise, personal experiences, and real talk about the challenges trade professionals, industry insiders, and even savvy consumers face.

Podcast image, No Strings Attached
My first podcast adventure, Trading Secrets Podcast, became a huge success—downloaded across six continents—proving there’s a real demand for open and honest conversations in our industry.

After a hiatus, I’m back—fully energized and ready to take things to the next level by incorporating insights from my three popular newsletters: Trading Secrets, Blind Audacity, and We Dress Naked Windows.

Each episode is a mix of industry insights, business strategies, and a touch of Brazilian zest—blending personal stories, a workaholic lifestyle, and my never-ending goal of outperforming myself. And of course, expect a few laughs along the way because what’s life without a little humor?

Whether you’re an installer, dealer, designer, manufacturer, or a homeowner looking to make smarter window treatment choices, this is your go-to space for candid conversations and expert advice.

No fluff. No sugarcoating. Just real talk, real tips, and real growth.

Let’s get untangled!

15 Educational Opportunities with Trading Up Consulting

Podcast

Trading Up Consulting and Trading Up Academy are filling a huge void in the window fashion industry by providing knowledge & education when it comes to window treatment installation and customer service. Our goal is to raise the standards for the window fashion industry as a whole, one window covering at a time. Read more…

Room for Improvement in the Window Fashion Industry

Podcast

You might just be starting out in the industry or maybe you’ve been in business for decades. Nonetheless there is one common feature for all successful companies, regardless of size or years in business. And today, we are going to leverage this feature to help your company thrive in 2023. Read more…

The Insurance Policy for Window Treatment Installers

Podcast

This show is sponsored by WCAA – the Window Coverings Association of America. Their mission is to make available educational and networking opportunities, to encourage a code of ethics for fair practices, and to work for the betterment of the window coverings industry. Read more…