Meet Roger and Shades In Place
In 2004, Shades In Place’s owner Roger Magalhaes had a full-time job as a truck driver. In his spare time he was remodeling his newly acquired home. As rooms were completed, Roger’s friends & family would compliment him on his great craftsmanship & attention to detail.
After his home was complete, he realized he missed the hands-on aspect of construction. This led him to the decision to start a part-time company where he would “just measure and install blinds and shades.” In June of 2006, Shades In Place was born.
As his “part-time” business progressed, Roger partnered with a local retail chain as a subcontractor to offer his installation services to their clients. Word of his friendly disposition and high level of mechanical abilities rapidly spread among the community and clients began asking him to install drapes, plantation shutter and hang artwork.
In 2007 after only one year in business, Shades In Place was exploding in popularity which gave Roger the opportunity to quit his full-time job and dedicate all of his time to his company. Soon after Shades In Place began offering quality products to his growing clientele, adding to its already well-known and highly sought after installation services.
2009 saw Roger’s business growing by leaps and bounds which “forced” him to move the business out of his house and into a commercial space. With the slow economy, it was easy for Shades In Place to find the perfect “spot” in Franklin, MA, and “The Shades In Place Studio” came to life. Shades In Place is celebrating its 15th year in business in 2020.
Roger Magalhaes was born in San Paulo Brazil. There, he studied robotics in tech school before moving to America in 2000. Roger married his wife Ana in 2012. They love tent camping while on vacation. Some things not many people know about Roger is that he once fell 30 feet from a roof and he has drowned twice. Like a cat, he has nine lives too!
