Last week I received a call from Claire. Claire was moving from North Reading to Milford, and needed window coverings for her new home. I have to be honest: I don’t receive many phone calls these days. The majority of my inquires are either via email or text. Yes, texting is so popular nowadays and isn’t just exclusively for kids anymore.
Anyway, back to Claire. I find that talking on the phone is great, because we can discuss details, get a feeling for what the client really wants, and even schedule a consultation all at the same time…I always like to get an idea of how people found us and because she did not mention it, I asked: “How did you find me Claire?” To my surprise, she said “I didn’t…my daughter in California did.”
Right there and then, I knew Claire’s daughter in California had found my online reviews. It was one of the best moves I made a couple of years ago. Following the evolution of our society, we barely see or talk to our neighbors or family anymore (sometimes that can be a good thing), but the fact is that many times we have to rely on a complete stranger’s experiences before we make our minds when making a purchase nowadays. Especially if the opinions you need are from people across town or even across the country!
Let me give you an example of why reviews are becoming so vital. Would you simply walk into a bookstore and buy just any book on the spot, based on the fact the cover said it was a best-seller? Or would you rather read the reviews and recommendations first, before you make your decision? Yeah, me too.
So today’s newsletter has a few key points for you:
#1 – We are in November already, and later this week we are celebrating Thanksgiving. As such, I am humbled and so grateful for our success and your continued support. My company started out back in 2006 as a part time job, then went through the great recession, and I’m proud to say that next year we will be celebrating TEN YEARS in business and I could not do without you and your support. I just wanted to say THANK YOU!
#2 – The only way we can stay around for another ten years without being swallowed up by the big players, is by having the support of happy clients like yourself. Following the trends, I would humbly ask you to post a review of your experiences using our services. There are 3 links below for your convenience. Please use the one that suits you best. Thank you so much, It really does make a difference for us!
#3 – Before I Go… I just started a weekly blog post called “Riding Along”. Every week, you will have the opportunity to learn what we did, where we went, and what jobs we performed. We’ll even try to make it fun and entertaining sometimes. Curious? Intrigued? Good! Hop on and check it out!
Wishing you and your family a peaceful, thankful, and restful Holiday Season!